The Plant Based Mamas

Wow what a dream brand to bring to life!

This project two Mamas who are raising the next generation of plant-based, eco, strong, mindful, healthy, happy humans and building a community who feels the same. Being a vegetarian all my life, this project was really one that aligned perfectly with my purpose and values and working along side a great friend was a huge perk too!

A bit about the Design

Brief: Create a brand that is soft sensual and feminine without being overly pink.

When you think of a Mother you think of love, kindness and a home. Using this as a base I worked

through a number of visual territories, layouts and colours until I landed here.

The final design is something that is Soft, Sensual and Feminine. It gives a balance and grounded feel. The flora in the middle represents blossoming and growth it is surrounded by thin directional lines and letters creating a safe space to bloom. Like a Mothers protective arms wrapping around it.

A bit about the Brand

The Plant Based Mamas is a community of woman wanting the absolute best for their kids. An open community of ladies who want to share information, advice, stories and create a support network. Their saying is

Created by best friends Bec and Charm who share a love of nature, food, long chats and adventures together. After recently having children around the same time they started to share and discuss information around the plant-based lifestyle. They found that there was a lack of accessible information all in one place. They would link each other recipes, nutritional information, eco products etc however through long messenger feeds, sleep deprivation, #momlife they would always misplace all of our notes and be texting each other asking the same questions.


Plant-Based Mummas was created for all things plant-based.

  • nutritional information

  • eco products

  • recipes

  • travel

  • Mum hacks

All the handy info you might need all in one place.

This is for anyone out there who is wanting plant-based information, a like-minded community,  shared information and to connect, or even if you just want to add a few more veggies to your families lifestyle.

If you would like to get in touch, check out their website:

Thanks for reading,

Caitlin Clair xx